The website is operated by Item4u Limited ("Item4u") as a service to our customers. This Security and Privacy Policy is entered into between you as a registered user of the website ("Registered User") and Item4u. We will not sell or loan your personal information to a third party under any circumstances. We will work hard to protect the security and privacy of any personal information you provide to us and will only use such information as we have described herein.

By using our website, you consent to our use of your personal information in the ways set out in this policy.

Information Collected

You may choose to use or access the website without revealing any personal and transactional information about yourself, but you will need to register and create an account in order to make a purchase or take advantage of certain features and functions. If you provide us with your information, you consent to the transfer and storage of the information on our server located in Hong Kong.

As set forth in more detail below, the website collects personal information that you provide when using the website. This information includes your first and last name, email address, a password and other information required when you create your account or when you participate in or conduct surveys and contests via the website, email, or other media.

In order to protect your confidentiality and verify your identity, we may ask you to confirm your personal information when you contact our Customer Service.

In addition to the personal information we may collect and process during registration and any surveys, we also collect, store and process the following information about our users:

1. Purchase Information

When you make a purchase from the website, we collect your name and payment method information. When you create an account at the website, you can choose to save your billing information in "My account". You can also save one or more shipping addresses in your account.

2. Services Account Information

We collect personal information from users who wish to use any of the website services. In order to use these services you must provide your email address and password or create an account at the website.

3. Cookies and Other Computer Information

When you use the website, you will be assigned a permanent "cookie" (a small text file) to be stored on your browser. The purpose of the cookie is to identify you when you use the website so that we can enhance and customize your online purchasing experience.

You can choose to browse on the website without cookies, but without these identifier files you will not be able to complete a purchase or take advantage of certain features of the website. These features include storing your shopping cart for later use and providing a more personalised future shopping experience.

We also collect certain technical information from your mobile device each time you use the website. This information may include your Internet Protocol (IP) address, your mobile system. We collect this information to enhance the quality of your experience during your visit to the website and will not sell or loan this information to any third parties.

We also contract with third parties to provide us with data collection and reporting services regarding our customers' activities on the website and to track and measure the performance of our marketing efforts. These third parties may use cookies and may receive anonymous information about your browsing and buying activity on the website. None of your personally identifiable information (such as your name, address, email address, etc.) will be received by or shared with these third parties.

4. Publishing Information

When you submit any information on the website during your use or access, including, but not limited to, information on the rating system, or product catalog, you are deemed to have given your permission to the website to publish such information, and Item4u and the website hereby enjoy an irrevocable, perpetual, worldwide and royalty-free, sub-licensable license to use all information provided by such user to exercise the copyright, compilation, database and publicity rights any user has in such material or information, in any media form.

Information Uses

We do not sell, loan, trade or exchange any user's personal information without such user's consent. The information we collect on the website may be used to enhance your shopping experience in the following ways:

- Deliver merchandise and services that you purchase online;
- Register you as a member of the website;
- Prevent fraud;
- Confirm your orders;
- Resolve disputes and prevent prohibited and illegal activities;
- Enforce our Terms of Use and related agreements;
- Respond to your customer-service inquiries or requests;
- Communicate great values and featured items to you;
- Find and stock the products you want; and
- Customise, measure and improve our services and your purchase experience.

Information Sharing

We do not sell or loan your personal information to any third parties under any circumstances. We will share your personal customer information only with our agents, representatives, service providers, and contractors for limited purposes, including, but not limited to, fulfilling customer orders, offering certain products and services in connection with the website, communicating to customers, providing customer service, storing, sharing and retrieving customers' photo images in our Photo Centre, enhancing and improving clients' purchase experience, enabling access to our partners' web sites, providing a personalized purchase experience and preventing fraud and completing payment method processing.

Aside from the purposes described above, we will not share your personal information with any other third parties unless we have your express permission or there are special circumstances, such as when the website is required by the government, law enforcement body, obligee whose legitimate right has been injured, subpoena or other legal document to share such information, or if we believe it to be reasonably necessary to protect the safety of any person; to address fraud, security or technical issues; or to protect our rights or property. We may also share aggregated demographic and statistical information with our partners. This is not linked to any personal information that can identify any individual person.

Information Control

You can modify or delete your personal information at any time. Simply go to "My account". Log in with your ID and password, then edit or delete your personal information at your discretion.

Information Protection

Your personal information is protected by the password you created when you created an account on the website (or another password you chose after changing a previous password). Please keep this password confidential. No Customer Service Associate or any other representative of the website will ever ask you for your password. The confidentiality of your password is yours to protect. You may change it at anytime by going to "My account". Log in with your email address and password, then click "Change Name, Email & Password" and enter a new password.


The website does not intentionally collect personal information about minors or other persons without full civil conduct capacity, but based on the properties of Internet, there is no way for Item4u and the website to distinguish the age or capacity of the users.

By accepting this Agreement through your use or access of the website, you certify that you are a person over 18 years old with full capacity and ability to form a legally binding contract in the jurisdiction in which you are resident or in which you are entering into this Agreement. If you do not agree to (or cannot comply with) any of the terms of this Agreement, do not use the website.

Meanwhile, if a minor or other person does not have full civil conduct capacity and has provided personal information to us without the proper consent of their parent or legal guardian, such parent or legal guardian should contact us to remove such personal information.


Your information is stored on our servers located in Hong Kong, and we adopt lots of tools, means and technologies to protect them against unauthorised access, use and disclosure. For instance, we use a technology called Secure Sockets Layer (SSL), which encrypts (or encodes) sensitive information before it is sent over the Internet. However, we are limited in our efforts by the technologies currently available, and no data transmission or storage over Internet can be guaranteed to be perfectly safe. Therefore, although we work very hard to protect your information and privacy, we do not promise or guarantee that your information will always be private and safe.


We realize that making purchases on the website, or any other web site, requires trust on your part. We value your trust very highly and pledge to you, our clients, which we will work hard to protect the security and privacy of any personal information you provide to us and that your personal information will only be used as set forth in this Policy. This includes your name, address, phone number, email address or checking account information, in addition to any other personal information that can be linked to you, personally.

The website may provide links to certain third party web sites. This Security and Privacy Policy applies only to activities conducted and personal information collected on the website. Other web sites may have their own policies regarding privacy and security. We encourage you to review the Privacy Policies on these sites before you use and access them. You are solely responsible for your use and access of other web sites.

The website reserves the right to update or modify this Security and Privacy Policy at any time without prior notice to you. The most current version of the Policy will govern our use of the information and will always be at our help. If we make a change that, in our sole discretion, is material, we will notify you via e-mail to the email address associated with your account. Your use of the website following any such change constitutes your unconditional agreement to follow and be bound by the Security and Privacy Policy as amended.

We may transfer this Policy and all or part of its rights, obligations and interests to any party or entity in its sole discretion; however, a user may not assign its rights, obligations and interests under this Policy to any party or entity.

Terms which have not been defined or stipulated in this policy shall be interpreted in accordance with the definition(s) or provision(s) of the Terms of Use.


2003, 20/F, Tower 5, China Hong Kong City, 33 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong